taico
product
suite
taico suite is a modular platform – from providing actual transparency about media & CRM spendings to update of plans and fast execution of insights with immediate sourcing.
MediaCore
Media transparency module of taico suite conducts & condenses the entire Media & CRM data to one single point of truth. Get full transparency & control over all your media & CRM investments.
Automation
Cross-channel
Easy-to-use
Integration
Full costs
Fexibility
Complete overview of investments & results
Up-to-date transparency on all investments, all digital and classic channels, whether in-house or via service providers such as agencies.
Real costs for all channels and campaigns
All campaign and communication-related costs such as technical fees for platforms, operating costs or production costs are included.
CRM & Media connected in one logic
All CRM measures such as email, SMS or white mail in one logic for complete transparency and overarching comparability.
The Media & CRM Cockpit
Conducts & condenses the entire Media & CRM data to one single point of truth.
Integration of all your media data sources
Aggregation of data to actionable insights
Digital & classical media & CRM in one place
Comparable KPIs for all channels
Full cost analysis of all media channels
Full-Funnel-Analysis: from 1st view to conversion
MediaProphet
Plan update module of taico suite. Immediately work Insights from MediaCore into your plan. Adjust your budget allocation precisely and leverage actual market dynamics to improve your levers.
Actuality
Cross-channel
Easy-to-use
Full impact
Cost efficient
Daily based
Granular actuality
With up-to-date data on a daily basis, in combination with a permanent model refresh, makes opportunities visible and enhances campaign optimization.
Full Impact
Transparency regarding ad-stock effects across media channels and campaign types offers evidence and control over the commercial impact of advertising beyond the immediate period.
True RoaS
Modeling all channel-related costs, including technical costs and operational fees, enables precise planning for marketing investments.
Full-Impact-Forecasting
Modelling based on always up-to-date data from MediaCore.
Providing the intelligence for smart media deployment.
Valuation of the impact of your media investments
Razor-sharp plan optimization, based on daily data model
Closing the gap between direct results and strategic impact
Permanent actuality: dynamic re-modelling
True RoaS: Plan by reflecting all costs of all types of communication
Quantify AdStock effects for impact steering beyond campaign periods
MediaAviator
One-stop media sourcing module of taico suite
Auto-optimize your budget deployment – across all channels
Boost the execution of planning intelligence across all external & internal communication channels
