With taico, media finally becomes controllable: real-time data, granular analyses, and cross-channel comparability. Experience our technology for free through a Premium Connected TV campaign with waipu.tv β risk-free and under exclusive test conditions.
Start Campaign NowIn many marketing departments and agencies, there is a fundamental problem: media investments lack transparency.
Budgets run without the ability to continuously check performance.
Reports come delayed or only posthumously, are superficial or incomplete.
Decisions are made only from experience and gut feeling β not from reliable data.
The result: Inefficiency, overspending, and missed opportunities β which you cannot recognize.
taico transforms media management into a data-driven, controllable process. Our technology makes campaigns not only traceable but actively optimizable.
Real-time campaign monitoring
You should be able to experience taico MediaReport in a real live campaign without extra costs. Connected TV (CTV) is performance & branding at the same time, therefore currently one of the most dynamic segments in the digital media mix:
In the household (living room) at waipu.tv with more than 170 channels, wide reach, and niche audiences.
Granular targeting (demographics, interests, user behavior) with premium storytelling power.
CTV generates reach and attention β taico shows in real time which audiences you reach.
CTV delivers branding and performance β taico proves the exact contribution of each channel and each spot.
CTV is cross-channel compatible β taico enables comparison and optimization against your existing digital and traditional budgets.
This way you gain not only a strong campaign, but also a solid data foundation for your entire media strategy.
You want to try the new digital TV with CTV for the first time? With AreYouTVable, we enable you a risk-free, cost-effective entry with live insights into a new form of media management.
at absolute special conditions
from waipu.tv
complete transparency in real time, without additional costs
which channels perform best for your brand?
at absolute special conditions
from waipu.tv
complete transparency in real time, without additional costs
which channels perform best for your brand?
which channels perform best for your brand?
complete transparency in real time, without additional costs
from waipu.tv
at absolute special conditions
which channels perform best for your brand?
complete transparency in real time, without additional costs
from waipu.tv
at absolute special conditions
With MediaReport you can save budget: with the GAFA option to AreYouTVable compare performance of your running campaigns.
With it you integrate your simultaneous campaigns on Google, Facebook, Instagram & Co. directly into the taico MediaReport:
See CTV and GAFA data parallel in real time.
Which channels deliver the best ROI?
Uncover overspendings in your GAFA budgets.
In up to 80% of cases it shows: Connected TV is more efficient than real overspendings for GAFAs β and can beat existing budgets.
For only β¬499, you get a complete performance comparison across all relevant channels β and a data-driven basis for your next budget decision.
With CTV and taico Technology, tadoΒ° increases revenue by 73%.
Media without transparency
CTV + taico technology
Performance metrics
Key takeaways
Media without transparency
CTV + taico technology
Performance metrics
Key takeaways
tadoΒ°, Europe's leading provider of smart thermostats, was seeking new growth impulses for its marketing. Classic performance channels had plateaued, while branding activities lacked transparency and control.
With taico, CTV becomes a full-fledged performance channel. Live reporting, precise broadcaster evaluation, and cross-channel transparency make CTV measurable β turning branding power into real revenue.
AreYouTVable? Experience for yourself how taico technology + premium CTV media transform your marketing performance.
Start now with AreYouTVable and experience the future of media management β live, transparent, and data-driven.
Our goal is to make our technology tangible in practice. Media serves as the test field. CTV is especially suitable thanks to its relevance, reach, measurability, and combination of performance & branding. And β anyone planning CTV can save real budget with the special AreYouTVable packages β test and earn money!
The campaign budget starts at β¬25,000. MediaReport and MediaProphet results are included at no extra cost. The GAFA option is optionally available for β¬499.
You see the impact of your campaign in real time, receive detailed final analyses, and can make well-founded decisions for future media investments.
With the GAFA option you compare CTV data directly with Google, Meta & Co. and uncover inefficiencies in existing budgets.